I am in the process of watching the documentary “The Social Dilemma” and it has opened up some interesting points.
The documentary covers social media and how social media companies have become extremely successful due to being able to market products specifically because they have access to enormous amounts of data that shows what stimulates the users. And when you know what stimulates people, you will be able to market effectively and specifically and target the people most likely to act on your advertisement.
This has always been the case with marketing – it utilizes our weakness to stimulate us into action. With social media this manipulation has become more extreme and to the point of causing far reaching polarization in society, because with social media, everyone is able to create their own version of the truth, and they are also able to cable out their truth into the eter.
The deeper problem is the same as always, greed, the search for profit and the lack of integrity in business ventures. Capitalists do not have integrity, they only care about the profit, and thus social media is designed to get the most out of their users, sending them all kinds of information to make one thing certain: that you spend the most amount of time on the media possible. Thus, what could and can still be a great tool for people to connect, share themselves and their lives, learn more about other cultures, has now become a tool for making money, without no consideration given to the consequences that this might create in the lives of those who use social media.
The way I see it, this must unfortunately play out – people must learn to direct themselves and learn about their weaknesses so that they are able to stop being controlled by their stimulus points. Things are just going to get crazier, and crazier until we get to the point where people start to understand that, if I just follow whatever is presented to me without considering, without doing the maths, then I am going to be mislead – because everything in this world is designed to mislead. The very essence of capitalism is deception and misleading – where a desire is manufactured to create revenue. All of us survived 200 years ago. Yet how many of the products we have today existed back then? Not many – yet still – most of the products that are around today are marketed as needs – when the fact is that they are desires – created to draw money from you into the pockets of someone else.
We have to change the way we function. If we do, business will follow suite. All business are in the end dependent upon humans, both as workers and as consumers to function – and if we decide to stop our participation – that business is going to fall. As such, capitalism is also but a reflection of how we exist on the inside – we are at the moment without principles just tagging along with whatever stimulating package of information that is served to us. When we learn to direct these stimuluses and instead move ourselves to create what is supportive and good for us and everyone else – then we are going to see lasting changes appear in society and the world as a whole.
- Year Journey To Life Process: People Sharing their Processes of Self-Forgiveness and Self-Correction
- Desteni Articles
- Desteni I Process
- Agreement/Redefining Relationship Course
- Desteni Forum : Discuss and share with us
- Desteni Wiki
- Desteni Español
- School of ultimate Living: Online community where people who are interested in discovering and developing their utmost potential
- Creation’s Journey to Life